Volume - it's a lifestyle. We blend science, sound and self-expression in a brand purely dedicated to the hair volume category featuring our proprietary technology, 140dB™ Complex.
Meet Jonelle,
our founder
A 3rd generation award winning hairdresser with clients spanning from Chicago, to New York to Los Angeles to Austin. The path to Decibel™ became obvious after over 2 decades doing hair with everyone asking how to get more. More volume, thicker looking hair and a more youthful look regardless of hair type or age. Listening to the frustration that comes from a category starved for innovation, the demand for a solution become clear building a new, proprietary and advanced volume focused technology serving a global desire.
After registering names for a new salon, one of which was Decibel™ due to a love of music, and then losing the space and our town in the Palisades fires, a relocation to Austin not only resulted in a new life but a pivot from salon to brand
"Almost 90% of my clients and friends always asked how they could get more volume. They were unhappy with the buildup from other products and asked me if there was an in-salon service I could perform to get them the result they wanted; a technology that not only adds volume but visibly thickens the hair as well. It didn't exist and so I decided to create it developing Decibel™ into a curated, category focused brand that is technical in formulation, easy to use with superior results for in the salon and at home"
Jonelle, Founder
Technology - 140dB™ Complex
140dB™ Complex is an advanced, proprietary composition of specific acids and peptides shown to volumize and visibly thicken each individual hair strand. A Progressive, no build up formula that works better after every use, developed with ingredients that have shown to increase hair thickness and volume by up to 74%, last 20+ washes, are color safe, improve dry time, detangle and protect.